Beyond Numbers: Opportunities and Challenges Using Qualitative Methods in Social Media Studies of PrEP Discourse

Mantell, J. E., Masvawure, T. B., Gonzalez-Argoti, T., Oga-Omenka, C., Radix, A. E., & Bauman, L. J. (2025). Beyond Numbers: Opportunities and Challenges Using Qualitative Methods in Social Media Studies of PrEP Discourse. American Journal of Health Promotion, 39(4), 692–712. https://doi.org/10.1177/08901171251332450e
Authors:
Joanne E Mantell
Tsitsi B Masvawure
Tatiana Gonzalez-Argoti
Charity Oga-Omenka
Asa E Radix
Laurie J Bauman
Affiliated Authors:
Joanne E Mantell
Asa E Radix
Columbia Affiliation:
Subjects:
Social Media (MeSH)
HIV Infections (MeSH)
Pre-Exposure Prophylaxis (MeSH)
Health Promotion (MeSH)
Health Communication (MeSH)
Author Keywords:
facebook
instagram
prep
reddit
tiktok
x formerly known as twitter
youtube
content analysis
discourse
pre-exposure prophylaxis
qualitative analysis
sentiment analysis
social media
elink
Publication Type:
Article
Unique ID:
10.1177/08901171251332450e
PMID:
40296572
DOI:
10.1177/08901171251332450e
Journal:
American Journal of Health Promotion
Publication Date:
Data Source:
PubMed
Source Link:
View PubMed Record

Record Created: