IQOS print magazine advertising characteristics and reach before and after FDA authorisation as a modified risk tobacco product

Ganz, O., Strasser, A. A., Giovenco, D. P., Audrain-McGovern, J., Cappella, J. N., Safi, Z., Tan, A. S. L., Talbot, E. M., & Delnevo, C. D. (2023). IQOS print magazine advertising characteristics and reach before and after FDA authorisation as a modified risk tobacco product. Tobacco Control, tc-2022-057741. https://doi.org/10.1136/tc-2022-057741

Authors:

Ollie Ganz

Andrew A Strasser

Daniel P Giovenco

Janet Audrain-McGovern

Joseph N Cappella

Zeinab Safi

Andy S L Tan

Eugene M Talbot

Cristine D Delnevo

Affiliated Authors:

Daniel P Giovenco